The Great Game
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7:00 PM

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Resource Title

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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The Great Game
April
 
9
, 
2026
12:00pm
–
1:15pm 
EDT

In-Person and Online

RSVPs Closed
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The Great Game

Relax and relive the moment.

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What was covered

This event is cohosted with ASU’s Future Tense.


This book offers a captivating exploration of how America’s complicated and ever-evolving relationship with the world can be seen through the two footballs of the world—American football and soccer—and the interaction between them.


The United States is the only major nation unable to compete internationally in its favorite spectator sport because no one else plays it. But as the world’s game of football grows in popularity in the U.S., and the nation prepares to co-host the 2026 FIFA World Cup, the two footballing worlds are converging.


In The Great Game: A Tale of Two Footballs and America’s Quest to Conquer Global Sport, Andrés Martinez examines how sporting billionaires, tech and media conglomerates, women players propelled by Title IX, gamers, and immigrants have sought to end America’s sports isolationism—not by expanding the reach of “their” own games, but by turning the country into an unexpected power in the other, international, football. The book traces the shifting demographics, cultural change, and evolving business philosophies.


Join the Future Tense and the New America Fellows Program for a conversation about The Great Game. 


Lunch will be provided to event guests.


Speakers:


Andrés Martinez
Author, The Great Game
Special Advisor and Professor of Practice, ASU


Franklin Foer
Staff Writer, The Atlantic
Author, How Soccer Explains the World


Copies of The Great Game are available for purchase here through our bookselling partner Solid State Books

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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This event is cohosted with ASU’s Future Tense.


This book offers a captivating exploration of how America’s complicated and ever-evolving relationship with the world can be seen through the two footballs of the world—American football and soccer—and the interaction between them.


The United States is the only major nation unable to compete internationally in its favorite spectator sport because no one else plays it. But as the world’s game of football grows in popularity in the U.S., and the nation prepares to co-host the 2026 FIFA World Cup, the two footballing worlds are converging.


In The Great Game: A Tale of Two Footballs and America’s Quest to Conquer Global Sport, Andrés Martinez examines how sporting billionaires, tech and media conglomerates, women players propelled by Title IX, gamers, and immigrants have sought to end America’s sports isolationism—not by expanding the reach of “their” own games, but by turning the country into an unexpected power in the other, international, football. The book traces the shifting demographics, cultural change, and evolving business philosophies.


Join the Future Tense and the New America Fellows Program for a conversation about The Great Game. 


Lunch will be provided to event guests.


Speakers:


Andrés Martinez
Author, The Great Game
Special Advisor and Professor of Practice, ASU


Franklin Foer
Staff Writer, The Atlantic
Author, How Soccer Explains the World


Copies of The Great Game are available for purchase here through our bookselling partner Solid State Books

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Copyright © 2025

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About
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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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